Why are Communities Becoming More Essential in Blockchain Businesses 2022
Table of Contents
Blockchain technology has widespread adoption in various industries worldwide in the past few years. However, with the ever-increasing abundance of blockchain businesses and NFT projects, we have vividly recognized that any blockchain project’s heart and soul lie within the community network!
Now, let’s dive into why the significance of communities has become the spotlight for blockchain businesses in 2022
#1 The central hub for education, collaboration, connection, and great ideas
Blockchain communities aren’t bounded to geographical locations due to their decentralized nature; these communities are instead diverse, like-minded individuals who share interchangeable ideologies and hail from different corners of the world.
A community within a blockchain business or project is similar to a real-life co-working space because these communities attract people of all ages, ethnicities, races, proficiency levels, etc. There are novice learners, professional traders, prospective entrepreneurs, and enthusiasts that are either interested or passionate about the same project.
The true power of community is a central hub or space that allows experienced individuals to educate others and groups of people to collaborate and expand their networking with one another. Most importantly, new perspectives and a collective of different human brains would often lead to great ideas and suggestions.
Let’s take a look at SIX Network’s community channel; for example, our team utilizes a discord server as a community hub with various rooms and activities for the member to be able to join in and participate in different activities.
Want to check out SIX Network’s community space on discord? Join now here: https://discord.gg/kypKmUJv9J
#2 Engaged communities = enlarge the user base
There are many reasons why blockchain businesses nowadays truly invest vast sums of money into building an engaging and strong online community. It appears that an engaged community can act as the best advocates for the blockchain business on social media and beyond. Especially for new blockchain projects starting from scratch, advocating support is indispensable.
Active communities enable veteran, well-knowledged members to drive engagement from new members by explaining the project/business’s core products and objectives and participating in different activities. Well-informed members in an engaged community can help activeness rise and provide better comprehension and support for all alike.
#3 Drive business activities directly with the community
Once there is a space for the community to interact with each other, another vital element a business should consider is to drive community activities. It will be highly convenient for projects and community members to ride along with each activity as the project can introduce its products and campaigns in a community space directly where users can receive and bounce information with the team.
As per what we do at the SIX Network community, our discord has a weekly live session called “Crypto Campfire by SIX,” where we invite different guests to talk about all things crypto and engage with the members. The topic ranges from Metaverse, Money Management, NFTs, Web 3.0 Community Management, and many more.
It is worth mentioning that some community platforms, such as Telegram or Discord, come with the capabilities for the business to have add-on features such as bots, growth tools, etc.
At SIX Network, we have also included SIX Protocol’s “SIX Zone” onto our discord server to be utilized for various community activities such as whitelist management and airdrop activity.
You can learn more about this growth tool, SIX Zone, here.
#4 The rise of Web 3.0 & NFTs adoption
With the emerging era of Web 3.0, a lot of education is still much needed for new users, such as handling private keys or sign messages. Hence, the importance of building a community filled with individuals with different levels of experience and skills will play an essential role in helping the overall understanding of how to operate in this new era.
Take another example from our discord server; we have a section called “user-guide” and “official-links,” where members can go through different how-to’s and access SIX Network’s flagship products websites such as SIX Protocol and Definix directly.
Conclusion
There are many reasons why the significance of communities has become the spotlight for developing blockchain businesses and NFT projects, whether a business can communicate, retain, and expand its customer base, or drive members to support its operation. It is also essential for companies to choose the right community platform that highlights the values and experiences of their audience—for example, having a community on discord Vs. Telegram.
It is worth mentioning that at SIX Protocol, we have a team full of discord server-building experts. So whether you want your server to have an AI bot for generating images, a bot that can track referral activities, or a growth tool that helps you grow and manage your community, our team is here to assist you!
Currently, anyone can receive SIX Protocol’s full range of services by joining the ecosystem as one of the Business Nodes. So if your business plans to expand into the blockchain world in any way, this might be the perfect gateway for you!
Fill in the interest form here: https://forms.gle/wAQzLcXijneVuC3i6
Want to know more about the benefits of becoming a node? Check out this article here.
Khanathat Chowpradith
Web3 Marketer | Passionate Writer | NFTs enthusiast
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